More than just a hot topic and in the news, Social Media, led by its poster children Facebook® and Twitter ®, has quickly become an integral part of our society. While the use of these tools has become pervasive in our social interactions and many companies have integrated these methods into their outbound marketing strategies, there are fewer examples where Social Media has been used to drive innovation within a technology company.

You will hear from both the industry perspective and the media/marketing perspective on how companies are and should be using these new social media tools foster innovation on company products, services, distribution and customer service. They will discuss collaboration, creating community environments, data mining, facilitating customer feedback and how to integrate this information and collaboration into the company’s product/service development culture. Learn to balance the opportunity promised by Social Media with the real need to protect your Intellectual Property.

Join us for this informative breakfast meeting and learn how your organization can make the most of this powerful tool.

Speakers: - Kent Lewis, President, Anvil Media, Inc. - Matt Hixson, Senior Manager, Business Development, Tripwire, Inc. - Allan Schrock, Sr. Researcher, Nike, Inc.

Event Details: When: Wednesday, October 20, 2010 Time: 7:30 - 10:00 a.m. Where: Oregon Zoo, Portland, Or Cost: $45 TechAmerica Members, $75 Nonmembers

To Register Call: TechAmerica Oregon (503)624-5715.